10 Best AI Tools for Email Marketing: Write Cold Emails That Convert

Transform Your Cold Emails from Ignored to Adored with AI Magic

We’ve all been there: staring at an empty inbox, trying to craft a cold email that doesn’t end up in the spam folder—or worse, ignored. Cold emailing is tough. Between low open rates, generic messaging, and the sheer time it takes to personalize at scale, even seasoned marketers feel the burnout. Enter AI tools for email marketing. These game-changers analyze data, predict what works, and generate emails that actually convert. But with so many options, how do you pick the right one? Let’s break down the 10 best AI tools for email marketing, their pros, cons, pricing, and alternatives, so you can spend less time drafting and more time closing deals.

Table of Contents

Comparison Table: AI Tools for Email Marketing

Tool	Key Features	Pricing
Jasper	GPT-4 writing, brand voice customization	$49/month+
Phrasee	Subject line optimization, A/B testing	Custom (starts at ~$1k/mo)
Copy.ai	Templates, tone adjustment	Free-$49/month
SmartWriter	Hyper-personalization via LinkedIn scraping	$59/month
Outreach.io	Sales engagement automation, analytics	$100+/user/month
Lavender	Email scoring, real-time edits	$29/month
Seventh Sense	Send-time optimization, CRM integration	$99/month+
Mailchimp (AI)	Predictive analytics, content recommendations	$13/month+
HubSpot AI	Campaign automation, lead scoring	$50/month+
Sendinblue	Multichannel campaigns, drag-and-drop editor	Free-$65/month

Detailed Breakdown of All 10 Tools

1. Jasper

Features: Uses GPT-4 to generate persuasive email copy, adapts to your brand voice, and offers templates for cold outreach.
Pros: Saves hours on drafting; great for scaling campaigns.
Cons: Requires clear prompts to avoid generic outputs.
Pricing: Starts at $49/month.
Alternative: Copy.ai (cheaper but less nuanced).
Use Case: Startups needing quick, brand-aligned email drafts.

2. Phrasee

Features: AI-powered subject line optimization and A/B testing.
Pros: Boosts open rates by 20-30%; enterprise-friendly.
Cons: Expensive for small teams.
Pricing: Custom (starts around $1,000/month).
Alternative: Lavender (budget-friendly analytics).
Use Case: Enterprises refining high-volume campaigns.

3. Copy.ai

Features: Templates for cold emails, blog-to-email converters, and tone adjustments.
Pros: Free plan available; intuitive for beginners.
Cons: Lacks deep personalization.
Pricing: Free-$49/month.
Alternative: Jasper (more advanced customization).
Use Case: Solopreneurs crafting quick outreach.

4. SmartWriter

Features: Scrapes LinkedIn for personalization (e.g., “Congrats on your recent promotion!”).
Pros: Skyrockets reply rates with hyper-relevant hooks.
Cons: Limited to LinkedIn data.
Pricing: $59/month.
Alternative: Outreach.io (broader sales automation).
Use Case: Sales teams targeting executives.

5. Outreach.io

Features: Automates follow-ups, tracks engagement, and integrates with CRMs.
Pros: All-in-one sales toolkit; robust analytics.
Cons: Steep learning curve.
Pricing: $100+/user/month.
Alternative: HubSpot AI (better for marketing teams).
Use Case: SaaS companies managing large pipelines.

6. Lavender

Features: Scores emails for clarity and effectiveness, suggests real-time edits.
Pros: Instant feedback to improve replies.
Cons: No automation features.
Pricing: $29/month.
Alternative: Phrasee (focus on subject lines).
Use Case: Freelancers polishing individual emails.

7. Seventh Sense

Features: Optimizes send times based on recipient behavior and syncs with HubSpot/Mailchimp.
Pros: Increases open rates by timing emails perfectly.
Cons: Requires an existing CRM setup.
Pricing: Starts at $99/month.
Alternative: Sendinblue (built-in scheduling).
Use Case: Agencies managing multiple client accounts.

8. Mailchimp (AI Features)

Features: Predictive analytics, subject line suggestions, and content tips.
Pros: Seamless for existing Mailchimp users.
Cons: AI tools are basic compared to standalone apps.
Pricing: $13/month+.
Alternative: Sendinblue (more advanced AI).
Use Case: Small businesses upgrading from manual campaigns.

9. HubSpot AI

Features: Automates workflows, scores leads, and personalizes content.
Pros: Integrates with CRM; excellent for nurturing sequences.
Cons: Expensive for startups.
Pricing: $50/month+.
Alternative: Outreach.io (better for pure sales).
Use Case: Mid-sized companies aligning sales/marketing.

10. Sendinblue

Features: Drag-and-drop editor, SMS/email campaigns, and AI-driven send-time optimization.
Pros: Affordable multichannel reach.
Cons: AI features are limited.
Pricing: Free-$65/month.
Alternative: Mailchimp (stronger brand recognition).
Use Case: E-commerce brands running promotions.

How to Choose the Right AI Tool

Budget: Start free (Copy.ai/Sendinblue) if cash-strapped.
Goals: Need personalization? Try SmartWriter. Scaling campaigns? Jasper or Outreach.io.
Tech Stack: Ensure it integrates with your CRM (HubSpot vs. Salesforce).
Skill Level: Beginners love Copy.ai; pros lean into Phrasee.

Pro Tips for Maximizing AI Tools

A/B Test Everything: Use Phrasee or Lavender to pit subject lines against each other.
Blend AI + Human Touch: Let Jasper draft, then add a personal story.
Track Metrics: Use Seventh Sense to optimize send times after analyzing open rates.

Ethical Considerations

Avoid Spam: Don’t let AI blast 1,000 emails hourly—it hurts deliverability.
Respect Privacy: Use LinkedIn scraping (SmartWriter) ethically; don’t creep people out.
Transparency: Disclose automated tools if required by law (GDPR/CCPA).

The Future of AI in Email Marketing

Expect AI to predict exactly when a prospect will open emails, auto-generate videos in emails, and handle 80% of A/B testing autonomously. Tools will become more intuitive—think AI that learns your audience’s slang.

Final Thoughts on AI Tools for Email Marketing

Cold emails don’t have to be a soul-sucking chore. With the right AI tool, you can craft messages that feel human, timely, and irresistible. Start with one tool from this list, test it for 30 days, and watch your inbox light up with replies. Ready to stop guessing and start converting?

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